Treading Water
Treading water is what a swimmer does in a vertical position to keep his/her head above the surface of the water. Sometimes, a Client will reach out to me because he/she has been treading water (metaphorically speaking), and often, has transitioned to “gulping” water. Things can and do happen in life, and in business, that will cause us to plunge into deep, dark waters – some of them are out of our control, while others are self-inflicted.